Haygarth has appointed Benoit Cacheux as head of digital having left Omnicom agency Organic where he headed up its London office.
Cacheux, who has also worked at AKQA, Modern Media and Grey Interactive, was executive director for Organise, and client services director at Publicis Modern prior to that.
He will be made responsible for growing the agency’s full-service digital offering, the agency has explained.
Sophie Daranyi, chief executive of Haygarth commented; “Benoit’s appointment is a fantastic boost to our digital and direct business offering. Having someone with his expertise and impressive track record heading up the department will bring substantial benefits to our clients and to the rest of the team. We’re delighted to have him on board.”