GlaxoSmithKline has added Unity to its AQUAFRESH roster following a three-way-pitch which will see the agency work on a forthcoming marketing campaign.
Following a three-way-pitch that saw those involved asked with devising a three-year strategy to create meaning for the brand among mums and increase their considering at point of sale, the agency has now begun work on the autumn campaign, working alongside Mediacom and TBWA.
Caroline Bishop, external communications manager, consumer healthcare - Great Britain & Ireland, GSK Consumer Healthcare, commented; “We were impressed with Unity’s approach to the AQUAFRESH brief and particularly their insights into how to engage with mums. Their strategy was sound and their ideas had the creative spark we were looking for.”
Nik Done, co-founder of Unity, added; “We’ve worked with many brands which target mums and of course we’ve worked with Netmums for the last five years so we have a great deal of knowledge and experience in reaching this audience group. This has served us well for devising the strategy and we’re planning on bringing it to life for mums in an exciting way, both on and offline.”