Adobe appoints Jeremy Waite as head of social strategy for EMEA
Adobe has appointed Jeremy Waite, formerly head of social strategy at TBG Digital, to handle its social strategy for EMEA.
Waite, who has also held the role of head of social media at Phones4U, has started his role as head of social strategy by attending a Facebook conference in Poland.
Waite told The Drum: “As soon as I saw the Adobe Social Digital Marketing Suite, I knew I had to work for Adobe as it's the only social media / marketing solution that can properly track ROI on marketing spend.
“If I wasn't working at Adobe I'd no doubt have been its biggest cheerleader anyway, so it's great to be here and feel like I'm a part of building something special. I've seen a lot of good social media tools over the last few years, but hand on heart this really is a game changer so it was a very easy decision to come to Adobe.”