Thomas Pink Mobile British & Irish Lions

Thomas Pink joins Mobile Money Network (MMN) in time for British & Irish Lions tour merchandise launch


By The Drum Team | Editorial

October 9, 2012 | 2 min read

British outfitter Thomas Pink has joined the likes of Universal Music, Carphone Warehouse, Thorntons and Pretty Green as the latest retailer to sign with Mobile Money Network (MMN). From Tuesday 30 October, Thomas Pink customers will be able to make purchases whenever and wherever they like using the Thomas Pink instant mobile check out, powered by Simply Tap.

Launching ahead of the British and Irish Lions tour to Australia the service will allow rugby fans to download the Thomas Pink instant mobile check out app and buy official merchandise quickly and easily.

Alex Field, global head of marketing at Thomas Pink, commented: “Mobile shopping is taking off, but the beauty of shopping powered by Simply Tap is that our customers can use it across multiple channels. This includes in store and buying direct from advertising as well as from a dedicated mobile checkout.

“This gives Thomas Pink and our customers a great deal of convenience, whilst providing us with the opportunity to maximise the value of our sponsorship of the tour and engage with our customers in new ways.”

The Simply Tap feature will be most prominent during the launch of the exclusive Lions collection at the Golden Lion pub in St James’ London. The venue will be renamed ‘The Pink Lion’ from Tuesday 30 October to Sunday 4 November and will showcase the exclusive British and Irish Lions collection. The first 100 customers purchasing through the Thomas Pink instant mobile checkout will receive a free, limited edition Thomas Pink rugby ball.

MD of Mobile Money Network, John Milliken, added: “Previous initiatives with retailers have shown that customers love the simplicity of being able to buy quickly, easily and securely on their mobile phone.

“We also know that the easy shopping experience and simple registration provided by Simply Tap means that customers are less likely to drop out of a sales process then on an e-commerce site, boosting sales conversion.”

Thomas Pink Mobile British & Irish Lions

More from Thomas Pink

View all


Industry insights

View all
Add your own content +