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Starbucks appoints Vodafone’s Danielle Crook as VP of marketing and category


By The Drum Team | Editorial

October 9, 2012 | 1 min read

Starbucks has appointed Danielle Crook to the newly created role of vice president of marketing and category for EMEA.

Crook joins from Vodafone where she held the role of brand director; where she was responsible for the ‘Yoda’ campaign in the UK, as well as the customer loyalty programme.

Michelle Gass, Starbucks EMEA president, said: “[Crook’s] experience and creative vision will help Starbucks continue to tell our story across the region.”

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