Jägermeister appoints The Red Brick Road as its first UK integrated advertising agency

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By The Drum Team | Editorial

October 9, 2012 | 1 min read

The Mast-Jägermeister SE has announced the appointment of The Red Brick Road as its first UK integrated advertising agency.

Nicole Goodwin, group marketing manager at Cellar Trends, the UK distributor of Jägermeister, said: “We were particularly impressed with the commitment and talent of the agency team. Their new creative platform will ensure that Jägermeister continues to be a distinctive drink of choice across the UK.”

The agency will now be responsible for the brand’s first above-the-line advertising campaign in the UK, building on a newly developed brand positioning.

Katja Gebert, area manager for Mast-Jägermeister SE, said: “After a successful below the line brand building over the last years it is the right time to implement a great above the line campaign in our 3rd biggest market in the world.”

David Miller, managing director of The Red Brick Road, added: "Jägermeister is a seminal brand. The opportunity to creatively unleash it above-the-line is incredibly exciting."

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The Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.

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