The Mast-Jägermeister SE has announced the appointment of The Red Brick Road as its first UK integrated advertising agency.
Nicole Goodwin, group marketing manager at Cellar Trends, the UK distributor of Jägermeister, said: “We were particularly impressed with the commitment and talent of the agency team. Their new creative platform will ensure that Jägermeister continues to be a distinctive drink of choice across the UK.”
The agency will now be responsible for the brand’s first above-the-line advertising campaign in the UK, building on a newly developed brand positioning.
Katja Gebert, area manager for Mast-Jägermeister SE, said: “After a successful below the line brand building over the last years it is the right time to implement a great above the line campaign in our 3rd biggest market in the world.”
David Miller, managing director of The Red Brick Road, added: "Jägermeister is a seminal brand. The opportunity to creatively unleash it above-the-line is incredibly exciting."