Facebook set to test ‘want’ button with brands such as Victoria's Secret

Facebook has revealed that it is testing a ‘want’ button with seven retailers, including Pottery Barn, Neiman Marcus, Michael Kors and Victoria's Secret, with the overall aim of allowing users to create a wishlist of products.

Called ‘Collections’, the wishlists could then help e-commerce, Facebook has suggested, by sending users to the direct website to buy the products, although the social media site insists it will not receive a fee when someone purchases a wishlist item on Facebook from a retailer's site.

A spokesperson said in a statement: "People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”

According to Reuters, some users will see the ‘want’ button as part of the test, while others will see a button inviting them to ‘collect’ or ‘like’ an item.