Dementia UK has announced the appointment of Stand Agency to handle its PR and social media for it 'Time for a Cuppa' campaign in March 2013.
Time for a Cuppa week is a mass participation annual fundraising event for Dementia UK to hold an event either at home, in the workplace or in the community to help raise money to fund more Admiral Nurses, specialist mental health nurses who work within the NHS as well as other health care providers.
Laura Oliphant, co-founder and managing director of Stand Agency, said: "Time for a Cuppa is a fantastic fundraising event by Dementia UK and we are very proud to have been chosen by the charity to formulate its PR and social media programme. Around 40 per cent of people will be touched by dementia in this country, so we will use Time for a Cuppa to build awareness of the hard facts - but also understanding of the support and help that is that is available through the charity.
"The event already sees wide participation from existing supporters of the charity, so we have developed a creative and emotive PR strategy that will broaden its appeal and catch the attention of a wider consumer audience. We will be using a variety of tactics across traditional and social media from fabulous tea parties with high-profile supporters to an enormous virtual tea party on Twitter.”
The programme of activity to support the campaign will launch this month and run until March; with the agency briefed to build the profile and support for Time for a Cuppa 2013 with the aim of increasing funds raised, as well as building awareness of Dementia UK and its provision of Admiral Nurses.
Amy Cudmore, community fundraiser at Dementia UK, added:
"Building on the success of previous years, Dementia UK is hoping to make a significant impact with its fourth Time for a Cuppa flagship fundraising campaign.
“We're really excited to be working with Stand to make Time for a Cuppa 2013 our best campaign year yet."