The Drum Awards for Marketing APAC

-d -h -min -sec


By Stephen Lepitak | -

October 8, 2012 | 1 min read

Network Rail has released a TV campaign to highlight the dangers of approaching rail footpath crossings.

The campaign, created by M&C Saatchi with media planning and buying by Walker Media, depicts a family playing I Spy, which distracts them on the approach to a footpath crossing.

The daughter then realises she is standing on the cross when she notices something beginning with ‘t’ coming down the track.

Accompanying the advert is the message, ‘See track, think train’.

Alongside the TV advert will be radio and online activity.

Network Rail Drum News UK

Content created with:

m&c saatchi

Find out more

Walker Media

Find out more

More from Network Rail

View all