The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

October 8, 2012 | 1 min read

The Home Office has unveiled a TV campaign across England and Wales ahead of the elections for police and crime commissioners (PCCs), in order to raise awareness of the new role.

This, the first PCC election, will take place on 15 November in England and Wales, excluding London, with 41 commissioners to be appointed.

The campaign, which launched on Saturday 6 October and includes TV, radio and online adverts, aims to raise awareness of how PCCs will be accountable for how crime is tackled in their police force areas, as well as promoting the elections themselves.

A Home Office spokesperson said: “The arrival of police and crime commissioners will mark the most significant democratic reform of policing in our lifetime. The public will finally have a seat at the table when key decisions are made about crime and policing in their area.

“The advertising campaign launched today will ensure everyone knows that on 15 November they can have a say on one of the most important public services of all.”

Home Office

More from Home Office

View all