Samsung partners with Clear Channel to run 3D billboard campaign
Samsung has teamed up with Clear Channel to launch an OOH campaign to support the release of the Galaxy Note tablet.
Clear Channel outdoor sites on London's Cromwell Road have been used to initiate the campaign, showing large 3D cut-outs of Samsung’s latest offering as well as 2m high 3D hands ‘using’ the tablet.
Neil Chapman, head of creative at Clear Channel UK, spoke about the 96-sheet billboards, commenting: "The scale of this campaign really utilises the space and impact afforded by our Cromwell Road site, making it the perfect fit to help launch the new Samsung Note.
"We have some of the largest 3D models we’ve ever built highlighting the unique features of the Galaxy Note, so it’s going to be impossible to miss!"
The campaign was planned and created by Cheil UK and booked by Rapport.