Waterstones promotes the importance of books in new campaign with Leagas Delaney
Waterstones is set to unveil a new ad campaign to promote the importance of printed books and bookshops over use of devices such as the Kindle, at the same time it has announced the launch of a new free magazine.
Created by Leagas Delaney, the print and outdoor campaign uses straplines such as “Books you can’t put down are much easier to find when you can actually pick them up” and “Even the most ardent reader will never reach the end of a good bookshop”.
Ros Hines, Waterstones marketing director, said: “We have a powerful brand, and we should be using that to get over powerful messages that do more than simply promote individual books, but remind people just how good being in a bookshop is and how important they are - and we are - to the British high street.”
Waterstones has also announced that it is set to launch a new free magazine, Between the Lines, which will be available in store and online, with a print run of 600,000.
The magazine will launch next month with reviews and submissions by authors such as Sebastian Faulks and Artemis Cooper.
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Leagas Delaney
Leagas Delaney is an independent and integrated creative agency with offices in London, Hamburg, Milan, Shanghai and Los Angeles. We believe in redefining desire...
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