Music licensing company, PPL is to work with PR and digital marketing agency, The BIG Partnership on a campaign which will raise awareness of the importance of music licensing amongst Scottish businesses.
Beginning this month, the campaign aims to support the music licensing firm’s engagement with Scotland’s business owners by raising awareness of what PPL does, educating them on the benefits of using music in business, and how cost effective it can be.
Part of The BIG Partnership’s remit is to support the music licensing firm’s attendance at key sector and business events and develop its stakeholder relationships across different business areas.
Director of PR and corporate communications at PPL, Jonathan Morrish, commented: “We appointed The BIG Partnership to manage our Scottish work as we felt they had a clear understanding of our requirements as an organisation and our campaign.
“Their vision and creative ideas were matched by their unrivalled contacts and expertise, and we feel that they can help deliver the message to a large audience.”
The agency won the retained account following a four-way pitch. Director and co-founder of The BIG Partnership, Neil Gibson, added: “Music plays a part in everyone’s lives, those making it, listening to it and those buying it.
“We hope to educate Scotland’s business owners on the role it can play in their workplace and ultimately communicate the need for a licence.”