McCain gives chip lovers a high five in JCDecaux campaign
McCain Food has decided to celebrate those who have chips for dinner in a £3.5m campaign by giving them a high five.
The campaign, which also includes 21 different ‘personalised’ executions, was planned and booked by PHD and Posterscope with creative by BMB.
The posters at JCDecaux sites and bus stops is designed to celebrate the anticipation of eating chips in a light-hearted way and encourage consumer engagement, with those who high five the bus posters receiving money off vouchers for McCain Home Chips.
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BMB
BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and specialist advice exclusively for Forbes 500 families.
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Posterscope
Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of $3 billion. It knows more about what people think, feel and do out of the home and translates this understanding into compelling, creative and quantifiable solutions which make a meaningful difference to clients’ businesses. Posterscope has over 1,000 people in 61 offices located in 35 countries worldwide.
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