Bench Drum News United States

Bench launches new e-commerce presence in US with PushON


By The Drum Team | Editorial

October 5, 2012 | 2 min read

Fashion brand Bench is beginning to build on its presence in the US with a new e-commerce site, designed and built by PushON.

The site was built using a mix of Magento and WordPress in order to mix the ability to buy with content.

Matt Jeans, head of e-commerce at Bench, added: “The website is designed to help establish Bench as a major fashion brand in the US. It’s a market where many have tried and failed but already we are seeing this famous Manchester brand leave its mark. To have this impact the US market needed to be thoroughly researched so the website met challenging user experience and content objectives. PushON delivered on all counts.”

Simon Wharton, managing director of PushON, added: “The north American Bench website is a huge project that has seen us integrate our offering to create a site that attracts, engages and converts customers. Our development team have really blown us away thanks to their tireless pursuit of creativity and technical competency.”

Yesterday, it was revealed that Ted Baker had an 82 per cent uplift on its e-commerce site following mobile optimisation.

Bench Drum News United States

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