Virgin Holidays appoints LIDA for below the line brief

LIDA will focus on below the line activity for core and specialist business brands

Virgin Holidays has selected LIDA as its below the line agency for core and specialist business brands including Virgin Holidays + Hip Hotels and Travel City Direct.

“We have appointed LIDA as the new below the line agency for the Virgin Holidays Group. Throughout the pitch process, they’ve shown their ability to really understand the Virgin Brand and its core values,” commented Sam Otter, head of loyalty, insight and retail marketing at Virgin Holidays.

LIDA replaces Dare/Elvis and will work alongside the newly appointed M&C Saatchi.

LIDA chairman and chief strategy officer, Matthew Heath, added: “We are absolutely delighted to have been appointed by Virgin Holidays.

“They are an iconic brand with real ambition and we can't wait to take them to the next stage of customer and retail communications creativity and effectiveness.”

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