British Gas teams with Bauer for six-figure branded content campaign

British Gas has booked its first creative solution campaign with Bauer Media in two years, which is set to run on-air and online until 18 November.

The six figure campaign, brokered by Carat, hopes to educate listeners, with the incentive of claiming the offer of free insulation worth up to £1,000 from British Gas, with airtime on Key 103, Clyde 1, Radio City, Metro and Forth One.

Karen Stacey, broadcast sales director at Bauer Media, said: “This branded content campaign with British Gas is a great example of how the Place Portfolio allows big brand advertisers direct access to our 8.8million listeners around the UK.

“The radio stations in the Bauer Place Portfolio champion local communities, and strive to deliver more relevant local programming and to unite listeners in the places they live - a perfect fit for British Gas’ objective to educate as many people as possible about their brilliant offer.”

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