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McCain Drum News UK

McCain asks consumers to ‘high-five’ posters to get money off chips in £3.5m campaign


By The Drum Team | Editorial

October 3, 2012 | 2 min read

McCain has launched another interactive bus-stop campaign, this time asking consumers to high-five a giant moulded hand in order to receive a money-off voucher for chips.

The bus shelters will appear in London, York, Glasgow, Manchester and Nottingham, and are reminiscent of the microwavable baked potato campaign the brand ran in February, where consumers could press a button to emit the waft of warmth and smell of a baked potato, as well as receiving a coupon.

The national outdoor campaign, which features 21 executions and begins this month, follows a TV ad promoting chips and a dedicated ‘chips tonight’ microsite which both launched in September.

The ads have been designed to be specific to their surroundings, with ads running near Dudley Zoo asking consumers to ‘Roar, if you’re having chips tonight’, while other ads will encourage office workers to ‘Leave at 5 if you’re having chips tonight’ and shoppers to ‘Swing their bags’ in celebration.

Mark Hodge, McCain Foods head of brand, said: “It’s an exciting, major campaign for McCain and the first time that we will engage with our consumers in this way on such a great scale. The campaign successfully captures the unique feel-good feeling generated when chips are on the menu, and reminds consumers why they love them so much.”

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