Diffusion begins International expansion with US office


By The Drum Team | Editorial

October 3, 2012 | 2 min read

Integrated PR and communications agency, Diffusion, has launched an international office in New York with a four-strong team implementing campaigns across traditional and social media channels.

Three clients are already on the books of the New York office which can be found on Madison Avenue, these include mobile phone recycling pioneer SellCell.com and mobile software specialist Antenna. The agency’s’ New York operation will be led by Diffusion co-founder Ivan Ristic and supported by Dan Tudesco, a new addition to the Diffusion team.

President of Diffusion US, Ivan Ristic, commented: “We believe PR agencies should be prepared to act as both a long-term strategic partner and also put their money where their mouth is when it comes to campaign implementation. It is a model that is already finding appeal across the Atlantic and we hope it will help shake the market.”

Diffusion US client, Antenna’s manager of global communications, Meghan Attreed, added: “We’ve worked with Diffusion in Europe for almost three years and have been impressed with the depth of their industry knowledge, the quality of their counsel, and the financial accountability of their approach.

"Diffusion operates as a true extension of our team and are invaluable, so of course when they asked if we would be a launch client in the US, it was an easy decision.”

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