Staffordshire University has launched an integrated marketing campaign to raise the reputation of its science offering to students.
The campaign was developed by Staffordshire’s in-house marketing and design teams and comprises outdoor, print and online advertising and a specially created microsite, which uses a host of graphics to depict the variety of courses available.
The microsite has also included a virtual tour of the university’s new £30m science centre.
In addition, Midlands-based agency WPR was hired in an effort to raise the profile of its science offering in regional, national and trade media.
Deborah Cooke, head of strategic marketing for Staffordshire University, commented: “This is the single biggest campaign that the university has ever launched and we certainly have put our heads above the parapet to communicate our messages.
“We want people to reassess Staffordshire University, which is why we have purposely developed this impactful and provocative campaign. We hope that it will encourage a reaction and incite debate around some of the exciting subjects that we teach here at Staffordshire University.”