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The Racecourse Newbury unveils new ad campaign with Delineo

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By The Drum Team | Editorial

October 2, 2012 | 1 min read

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The Racecourse Newbury has unveiled its first ad campaign created by Delineo, ahead of Armed Forces Raceday.

Two campaigns were created, one targeting the military and the other targeting civilians, with both rolling out both in print and online.

Leigh Sheridan, Delineo creative director, said: “We were delighted to be given the opportunity to create this consistent brand identity for such an iconic venue. As an advertising agency, we’re looking forward to creating a number of fantastic campaigns for The Racecourse Newbury over the next year.”

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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