Estee Lauder commemorated Breast Cancer Awareness Month by turning landmarks such as the Empire State Building pink for 24 hours.
Elizabeth Hurley turned the landmark pink in order to celebrate the 20th anniversary of the Estee Lauder company’s Breast Cancer Awareness campaign.
The model tweeted yesterday 'I'm lighting the Empire State Building pink today at 1pm. Come along!' before adding afterwards 'Thanks to the wonderful organisers at the Empire State Building for letting us go up to the 103rd floor. Gulp.'