Björn Borg release Autumn/Winter 2012 campaign with online video 'Party Training with Ron Allen'
Swedish fashion brand Björn Borg has teamed up with online party and training enthusiast Ron Allen to launch its Autumn/Winter 2012 collection.
In the campaign video Ron Allen devises the perfect workout to combine both partying and exercising, with all the exercises featured in the video available on the ‘Party Training’ website.
Björn Borg has also invited party enthusiasts around the world to submit their best party training exercises using the new iOS app Loopcam, or via YouTube.
As an incentive to submit party training exercises each one submitted will be entered into a prize draw to win a year’s worth of personal training as well as selected items from the Björn Borg Autumn/Winter 2012 collection.