In the latest in a series looking at the issues surrounding app development and strategy, The Drum speaks to app developers to discuss the challenges facing app developers and marketers, and whether clients are being lackadaisical in implementing apps as part of their mobile marketing strategy.
Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?
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M&C Saatchi Mobile - Pushing the boundaries of measurable mobile advertisingFind out more
Shout is an award-winning strategic digital agency with a proven track record of working with iconic brands to deliver digital breakthroughs. Our digital innovation has delivered breakthroughs for our partners, enabling them to discover new and innovative ways to engage their customers and has transformed the way they do business.Find out more
Ideas with little beating hearts. We create ideas that take on a life of their own and live beyond media, campaign plans and budgets.Find out more
Beginning as an idea in the pub, Grapple has grown to become one of Europe’s leading app developers.Find out more
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