Wowcher calls on STEAK to implement paid search services for the daily deals site
Wowcher has appointed integrated digital agency, STEAK, to implement paid search services, with a goal to drive quality new subscribers to the site. STEAK will now actively work towards scaling-up PPC activity for the daily deals site.
CEO at Wowcher, Roland Bryan, commented: “STEAK has demonstrated to us a clear analytical understanding of search marketing and how to optimise it for Wowcher in a competitive daily deals space.
“This is a really exciting time for us to be working together and we believe STEAK can drive our search marketing to the next level as we continue to grow our market share against our competitors.”
For a client like Wowcher, where the deals are frequently changing and updating, it is vital STEAK remains adaptable and flexible to ensure online success for the brand.
Client services director at STEAK, Phil Burgess, adds: “A crucial challenge for Wowcher is to ensure both the quality and differentiation of their subscriber base. In a very competitive market, we will have to be smart in our approach and always seek new avenues of improvement as well as adopting innovative strategies to meet Wowcher’s business objectives.
“Wowcher is a really exciting brand whose business ethos and values closely match our own and we are thrilled to be working with them.”
STEAK will begin working with Wowcher this month and the partnership is set to be on-going.
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STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who...
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