Wahanda gets into the Zone for digital


By The Drum Team | Editorial

October 1, 2012 | 1 min read

Health, beauty and wellness marketplace Wahanda has appointed Zone to create an integrated campaign following a competitive pitch.

The agency will work with Wahanda to develop a multi-channel campaign including print, search, social media and content marketing; with the aims of helping to engage customers and generate buzz.

Jon Davie, managing director at Zone, said: “Wahanda is a great example of a business using digital to match supply and demand more efficiently. By matching appointments with customers in real time, the service is great for businesses and great for users – it’s an inherently digital business, and so one we’re incredibly excited about winning.”

Lopo Champalimaud, chief executive of Wahanda, said: “Zone’s credentials for creating engaging digital and social media campaigns with demonstrable ROI made them the clear choice. We’re excited to see what they deliver.”

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Zone is the customer experience agency inside Cognizant. We generate value for businesses by creating transformative customer experiences.

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