Victoria Plumb moves into TV advertising with first campaign designed by Principles Agency
Online bathroom retailer, Victoria Plumb, is to launch its first TV advertising campaign with 30-second ad spots running for four weeks during peak time viewing.
Set to air across a range of terrestrial and digital channels, including ITV1, Sky and Channel 4 digital. The six-figure advertising campaign forms part of Victoria Plumb’s overall investment in its aggressive marketing strategy, which will continue into 2013.
The TV creative was designed by Principles Agency, Leeds, with Carat responsible for media buying. The advert itself showcases best-selling lines from the Victoria Plumb range and announces the sale running until Wednesday 31 October, the advert finishes on the strapline ‘Always Low Prices’.
Marketing manager at Victoria Plumb, Sam Jenkinson, commented: “As well as raising our profile, we are reaching out to a new audience to attract new customers by presenting stylish bathroom options at very competitive prices.
“We have invested a six-figure sum in the TV advertising alone and we expect it to boost sales…The new campaign will be a strong platform to drive the company forward to become the nation’s online bathroom retailer of choice.”
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