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The Sun Zappar Drum News

One Direction brought to life by Zappar on The Sun’s Fabulous magazine cover

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By The Drum Team | Editorial

October 1, 2012 | 1 min read

The front cover of yesterday’s Fabulous magazine, part of The Sun, saw boy band One Direction being brought to life by Zappar.

Readers who use the Zappar app on the front page of Fabulous will be able to see a behind the scenes video of the photo shoot for the six collectable covers.

Rachel Richardson, editor of Fabulous, said: "We wanted to offer our print readers an enhanced experience and Zappar's cutting-edge technology has enabled us to do this. We look forward to pushing the boundaries with them in the future."

It has been revealed that the One Direction cover marks the start of a partnership between The Sun’s Fabulous magazine and Zappar.

Caspar Thykier, managing director of Zappar, said: “We are delighted to be working with Fabulous magazine on this latest project and believe that it will be the start of a very exciting and rewarding relationship. We could think of no better boy band to begin this augmented reality journey than the hugely talented One Direction.”

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