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Movember

Movember gets backing from Clear Channel UK

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By The Drum Team, Editorial

October 1, 2012 | 1 min read

Clear Channel UK has revealed from 22 October it will be supporting the annual Movember campaign by providing free advertising space on its Socialite network which includes hundreds of HD digital screens in pubs and bars across the UK.

Movember is a month long charity event which encourages men to grow moustaches and beards throughout the month of November, in an effort to raise awareness of men’s health issues such as prostate cancer.

Clear Channel claims this is the first time Movember has used OOH advertising to support the cause.

Matthew Dearden, chief executive of Clear Channel UK, commented on the partnership: "Our market-leading urban Socialite network of flexible digital advertising sites is the perfect format for Movember to deliver their innovative messaging to an engaged audience.

"The power of our unique network will ensure Movember's campaign reaches as many people as possible."

Movember

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