Channel 4 Education re-launches youth hub SuperMe with new video content and gaming by Somethin' Else

By The Drum Team | Staff Writer

Somethin' Else


Channel 4 article

October 1, 2012 | 2 min read

Channel 4 Education’s MEGA award winning online youth hub, SuperMe, is to be re-launched featuring a brand new content system and bespoke video and game content created by Somethin’ Else.

For the refresh, the content design and creation company has produced SuperSight, a unity 3D game in which players are taken on a journey through ‘Mount Wrong’ where creatures are intent on overwhelming and halting the players progress.

Each of the creatures represents a different negative pattern of thinking from anxiety and isolation to hopelessness and worry, which affect the way the creatures behave. The players are guided through the game by the ‘Wise Guy’, and they must learn how to overcome the creature-based challenges.

Developed in collaboration with Preloaded and co-designed by Coney, for the learning elements of the game, an iOS and Android download will be available later this year.

SuperMe also plays host to new video content including, candid celebrity interviews, video specials presented by SBTV’s Georgia Lewis Anderson, and interviews with a selection of extraordinary individuals, such as the only female ‘Wall of Death’ trick rider, Kerri Cameron.

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Executive producer of Somethin’ Else, Michelle Feuerlicht, commented: “The game and brand new videos and other content engage users in the themes of SuperMe and give real insight into how to be better at life.”

Content created with:

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

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