Virgin Media Mo Farah Technology

Virgin Media unveils ad campaign with Mo Farah


By The Drum Team | Editorial

September 28, 2012 | 1 min read

Virgin Media is set to launch a multi-million pound ad campaign featuring Olympic champion Mo Farah on Monday, 1 October.

Created by BBH, with all media planning and buying handled by Fifty6, the campaign to promote the fact that Virgin Media is set to double broadband speed boost for millions of UK homes will run across outdoor, press, digital and mobile.

Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah.

“Mo’s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK’s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”

The ads sign off with the tagline “Can’t say Farah than that.”

Virgin Media Mo Farah Technology

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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