Bield launch integrated awareness campaign designed by Story
Bield Housing and Care, Scotland has commenced a new integrated awareness campaign, created by Story, to promote its services as a provider of housing and care and support for older people.
The campaign breaks at the end of September and will be rolled out over the next six month. Promotional materials include radio advertisement, outdoor advertising (including 6 sheet, 48 sheet and phone boxes), door drops, and press ads.
The campaign follows Story’s launch of the new “Free to Be” brand positioning, visual identity, and logo for Bield, and targets West Lothian, Falkirk, Dalmellington, Blairgowrie and Biggar. Promoting Bield’s range of services and housing in these areas.
The campaign focuses on the experience of existing Bield tenants, with advertisements reflecting on the benefits of living in a Bield apartment.
Bield business support manager, Kathy Crombie, commented: “Story has created a sympathetic campaign clearly demonstrating a dynamic insight into the requirements and demand for supportive residential properties from older people and effectively highlights our offering.”
Jim Kelly, deputy managing director and head of planning at Story, added: “We have tried throughout the development of the campaign’s strategic and creative process to get to the heart of the matter which must include what is important to the everyday lives of those people living in a Bield property.
“If we can capture a moment that represents the essence of the support and social life a Bield tenant experiences, then this gives a very powerful message.”
Content created with:
Story
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