VisitBritain has selected creative agency, Brand42, to manage its social media development and strategic brand realignment across all digital channels.
Since winning the tender, which more than 19 agencies expressed an interest in, Brand42 has developed digital experiences for the Queen’s Diamond Jubilee, the Olympic Torch Relay, and most recently the organisation’s ‘Love Wall’.
The Love Wall captures Britain’s most loved locations and landmarks, and offers a unique interactive social map which aims to inspire visitors to discover, lover and share the best of what Britain has to offer. The Love wall will constantly reflect the latest loves by global visitors and features VisitBritain location guides along with the best user generated images.
Brand42 demonstrated a perfect mix of creativity and experience in both branding and social media,” commented Phillip Taylor, head of digital at VisitBritain. “They understood our audience, our unique challenges and importantly our vision. It was essential Brand42 also reflected our passion for Britain as well as focus on continuing to develop a world leading digital presence for VisitBritain. We’re delighted to have them onboard and look forward to developing the relationship further.”
Creative director and founder of Brand42, Adge Gittins, said it was a “real honour to be appointed by Visit Britain, especially in a year where the eyes of the world are fixed on Britain,” adding: “It’s not often your country becomes one of your clients so it’s a truly fantastic brief.
“This is a great opportunity to promote Britain to the world in an exciting and innovative way. The Love Wall app certainly reflects this as it will ultimately become an essential digital guide for visitors.”