Location-based mobile marketing: the high street’s saviour?

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By The Drum Team | Editorial

September 26, 2012 | 1 min read

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer lie in location-based mobile marketing? John Barratt, product lead for 2ergo, discusses the opportunities of location-based technologies for retail brands.

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