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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Location-based mobile marketing: the high street’s saviour?

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer lie in location-based mobile marketing? John Barratt, product lead for 2ergo, discusses the opportunities of location-based technologies for retail brands.

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