Research by cloud services provider Appirio has found that 75 per cent of Brits use social media sites while at work, compared to 67 per cent of Americans.
It was also found that almost half of both have social media guidelines in place for the workplace – although Brits have edged ahead with 49 per cent compared to 46 per cent.
Britain also leads in terms of setting budgets for social media, the research found, at 39 per cent compared to 36 per cent, with the top three areas for investment in the US being establishing social media policies (47 per cent), building out a presence on social sites (37 per cent) and adding social features to existing internal applications (31 per cent).
Using social media to create employee engagement was seen as twice as important in the UK as it was in America; while those in the US see social as more of a selling tool – 32 per cent think it will attract new customers versus 20 per cent in the UK.
Narinder Singh, chief strategy officer at Appirio, said: "As business and technical advisors, we know social tools and processes can have a significant impact on a company's brand, relationships and bottom line.
"But to be truly successful with social, companies must listen to the actual users of those tools and processes rather than force something from the top down. Whether it's politics or technology, we all too often forget to consider the people's perspective and fail because our strategies are based on false assumptions."
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