Research from YouGov and digital marketing provider Pure360 has found nearly a third (29 per cent) of Britons use Microsoft’s Hotmail as their main personal email account making it the most popular email host in the UK.
The online survey of over 2,000 people found Yahoo to be the second most popular host with 15 per cent of users, and Google came in third with 14 per cent of users. Hotmail was particularly popular amongst young adults with almost half (47 per cent) of 18 to 24 year olds citing Hotmail as their main personal account. Hotmail was also more popular amongst women than men with 31 per cent and 27 per cent holding accounts respectively.
The research uncovered that the average Brit online has four email accounts, and regionally those in the North East were most likely to be Hotmail users (39 per cent). Of those surveyed in London, 18 per cent favoured Google’s Gmail making it the most popular in that particular region.
AOL was found to be the least popular email host with just 3 per cent of respondents saying they used an AOL account as their main email service.
Head of marketing at Pure360, Abi Jacks, commented: “We were really surprised at how dominant Hotmail is in this country, particularly with Microsoft recently replacing the brand with Outlook.com.”