The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

ITV Drum News partners with ITV for dating show Girlfri3nds


By The Drum Team | Editorial

September 25, 2012 | 2 min read

Dating site has been announced as the partner for new ITV2 show Girlfri3nds, which follows three women as they search for love.

Beginning tomorrow, the deal includes broadcast and online sponsorship of the show by, as well as digital and social media activity.

Katie Sheppard, director of relationships and marketing at match UK and Ireland, said: “Our sponsorship of Girlfri3nds is a great way of bringing a new and exciting dating show format to life. For the first time ever is giving viewers the chance to interact with the stars of reality TV from their sofas on our site. By showing the realities of dating, the show gives valuable insight into the hopes and aspirations of single people looking for a relationship across the UK.”

Hosted by Emma Willis, the show will begin with an audition with a hundred men from all over the country ‘pitching’ themselves to the three women.

James Penfold, head of partnerships at ITV Commercial, said: “We know that our viewers want to engage and interact with our content in new and exciting ways and this innovative partnership with allows them to do just that. We’re very excited about Girfri3nds and about the wider activity planned with who are a perfect brand partner for the show.”

During each episode’s resident relationship expert, Kate Taylor, will also be tweeting dating advice.

ITV Drum News

More from ITV

View all


Industry insights

View all
Add your own content +