Incoming D&AD president Neville Brody discusses his plans to tackle the Government's 'complete lack of support' for creative education
Incoming D&AD president Neville Brody, dean for the School of Communication Art and Design at the Royal College of Art, spoke to the Drum about his plans for the creative organisation, including the introduction of the ‘D&AD Foundation’ which will aim to generate funds for creative education in Britain.
Speaking for Design Podge in London last week, Brody highlighted the Government’s ‘complete lack of support’ for creative education, and explained his plans to introduce the ‘Circle for Learning’ initiative, which he explained will include the mantra that 'with a pencil comes responsibility'.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The initiative will see the establishment of the D&AD Foundation which will aim to raise donations to directly support creative education and not be dependent on the level of income of each student, while also aiming to support Britain’s creative future.
He also talked about what this meant for D&AD, explaining that it would change the relationship of the organisation with the Government, seeing it lobby more, while aiming to become more international in its outlook, partnering with international organisations and establishing Chapters in different countries around the world.
Brody took up the position of President today (Tuesday 25 September) from Rosie Arnold, deputy executive creative director of BBH.