To improve its visibility on search engines including Google and BING, luxury British spa and skincare brand, Elemis, has selected digital media agency, Agenda21, to drive more value from branded search terms. Agenda21 will begin activity with the optimisation of the content on Elemis’ websites, www.timetospa.co.uk and www.Blissworld.co.uk, alongside a detailed web analytic project to better understand visitor behaviour.
The agency also plans to analyse the effectiveness of Elemis’ new and existing search engine marketing (SEM). Elemis’ digital assets offsite including location-based promotion of the Elemis spa in Mayfair will also be optimised by Agenda21.
“We have ambitious targets to grow our online sales and this starts with making the website and product easier to find for people looking for Elemis online as well as those seeking beauty products in general,” commented Nicola Anderson, head of online and CRM at Elemis. “Agenda21 was recommended to us by one of their existing clients and we were impressed by their experience and their methodology for diving deeply into the data to get a detailed understanding of what is going on.”
Agenda21 will start work immediately and the activity will be on-going. The agency will also work with Yahoo and use the Google Display Network for targeted placements when appropriate.
Managing partner at Agenda21, Rhys Williams, added: “Luxury goods is a key growth area for online retail and Elemis has a great brand.
“With a more granular approach to search engine marketing, new advertising copy and detailed data analysis, as well a new approach to branded search terms, we can ensure Elemis capitalises on opportunities to drive more sales on their site.”