Bathroom solutions brand Utopia has announced the appointment of Finn PR to raise its profile in terms of both trade and consumers.
The agency was appointed following a four way pitch with McCann Erikson, Grayling and Tangerine PR, and will work on the business to business brief including a launch event for 1,000 trade customers, as well as handling media relations and thought leadership activity for the business to consumer brief.
Simon Russell, chief executive at Utopia Group, said: “Our luxury bathrooms are amongst the best in the market and we recognise that improving our brand recognition is a lucrative opportunity. Increasing awareness across our current customers and new customers will create that word of mouth and excitement across the industry and our consumer base, which we’re looking for to take the business to the next level.
“We were impressed with Finn’s strategic approach to PR and commercial thinking, which we felt really set them apart from the competition. Their approach ensures relevant brand awareness with a genuine business benefit, rather than simply generating column inches.”