Jones Lang Lasalle Cumbria Sainsbury's

Jones Lang Lasalle reveal marketing strategy for Penrith housing development created by fuse8

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By The Drum Team | Editorial

September 24, 2012 | 2 min read

Global real estate services firm Jones Lang LaSalle has revealed the marketing strategy for its new housing project in Penrith, Cumbria developed by Leeds-based digital agency, fuse8 Group.

The agency created an advertising and social media campaign for the development, as well as undertaking branding work and email marketing, and producing a new brochure and website, which has just gone live.

Stephen Hogg, regional residential director at Jones Lang LaSalle, commented: “We were looking for an agency that could hit the ground running and fuse8’s experience in the property sector assured us they could do this. Their reputation for producing quality, strategic and creative digital work has been proven true and we are very happy with what they have delivered.”

The housing project is part of the New Squares development, which provides and extension to Penrith’s town centre. The scheme, driven by Sainsbury’s, is aimed at transforming the town by making it more attractive to businesses and tourists alike.

In creating the marketing strategy fuse8 wanted to avoid over-branding the development and ensure the look and feel of the design remained sympathetic to the overall aesthetic of the traditional market town.

Senior project manager at fuse8, Steve Drew, added: “The idea behind the project was ‘best of both worlds’, taking into account the town centre-style living on the edge of the Lake District’s stunning countryside. We have used this theme throughout all material, digitally, in print and through social media channels.”

Jones Lang Lasalle Cumbria Sainsbury's

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