Leeds City Museum launches digital treasure trail
Leeds City Museum has launched an ‘interactive treasure trail’ to encourage budding Indiana Jones’s to embark on a city-wide hunt for precious artefacts.
Eschewing yellowed maps and spades for social media the hi-tech search has been devised by SEO and digital agency Branded3 and will see users embark on a timed race to collect codewords for six artefacts.
This trail commences from the Treasured! microsite where the first clue directs people to the first piece of treasure, which itself contains the next codeword piece of the puzzle.
Artefact-hunters simply check-in via Facebook and type in the code in a race against the clock from when they pick up the first item.
Andrew Machin, head of design for Branded3, said: “We wanted to develop an exciting and interactive challenge to support the ‘Treasured! Smuggled? Stolen? Saved?’ exhibition, and creating a city-wide timed treasure hunt seemed a perfect fit with the exhibition’s theme, and a unique way to engage participants and encourage visitors to the exhibition.
“We’re thrilled to have created a game that educates treasure-hunters about the precious artefacts that they can view in the exhibition, as well allowing a greater outreach across the city rather than being restricted to the confines of the exhibition space. “
The Treasured! 2012 Treasure Dash will be open to participants until January 2013