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Draftfcb signs new affiliate agency in Sweden

Draftfcb has signed a new affiliate agency in Sweden, which will now be known as Fältman & Malmén + Draftfcb, effective immediately.

The full-service agency will offer complete communication solutions with expertise in advertising, design, direct marketing and digital with a strong focus on creativity. It is believed the move will bolster both agencies’ commitment to grow their clients’ business in the Nordic region.

Kate Howe, Draftfcb’s recently appointed regional president for Europe, will work closely with the Swedish agency’s existing management team led by Fred Raaum; Mats Ekberger, client services director;

Charlotte Törnqvist, new business director; and Magnus Fältman, creative director.

The agency already works with clients such as Swedavia Swedish Airports, Hewlett Packard, Siemens, Malaco Leaf and The National Museum, and will now manage Beiersdorf’s brands in Sweden, Denmark, Norway, Finland and Iceland, as well as any other Draftfcb clients with needs there.

Kate Howe commented working with the new team: “Fältman & Malmén was aligned so closely with Draftfcb’s vision of a communications landscape where outstanding creative delivers results with real impact that we couldn’t think of a better agency to represent us in the market. The team possesses expertise in abundance and they are already so easy to work with that I’m confident we will go from strength to strength together.”

Magnus Fältman added: “Our ambition has always been to become a world-class integrated agency so we are thrilled Draftfcb, a network with a strong commitment to brilliant creative work that get results, has given us this opportunity. We look forward to exploring the exciting possibilities at this new stage in our history.”