Dating site mysinglefriend.com has launched a new affiliate programme with support from Commission Junction, the affiliate network specialists.
Mysinglefriend.com, founded in 2004 by TV presenter Sarah Beeney, takes a unique approach to online dating, where profiles are written by friends of the user.
Through a strategic partnership with Commission Junction, Mysinglefriend is looking to expand its publisher base and build upon its brand awareness.
Kate Devine, online marketing manager for mysinglefriend, said: “We are pleased to be reinvigorating our affiliate programme with Commission Junction. We were impressed with their reputation within the industry among top publishers as well as smaller key publishers.”
Florian Gramshammer, UK country manager for Commission Junction, said: “We are thrilled to be working with mysinglefriend. The brand has a great reputation and it’s exciting to be partnering with such an ambitious advertiser.”
Mysinglefriend.com currently has more than 100,000 users and was recently described as the "hottest dating website in the UK" on BBC Radio 1.