Benetton unveils ‘Unemployee of the year’ contest
Fashion retailer United Colours of Benetton has unveiled its ‘Unemployee of the year’ contest, with young unemployed people around the world aged between 18 and 30 invited to create project ideas, with the 100 best to receive € 5000 funding from the UNHATE Foundation.
The projects, which must lead to tangible social impact in the participants' community, will be voted and selected by the UNHATE Foundation community between yesterday and 14 October.
Benetton said that the contest aims “to spread a positive message of hope and celebrate young people’s ingenuity, creativity, and their ability to create new smart ways of addressing the problem of unemployment.
“You can send your project in areas ranging from art to communication, from socially to environmentally conscious.
“You could also consider the creation of employment opportunities for others and the creation of aggregation spaces in the world, both online and offline.”
As part of the campaign, Benetton released a short film as ‘a homage to today’s youth’.
The winners will be revealed no later than 31 October.