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Advantage PR hired to promote ‘Snowdrops by Starlight’ event

Snowdrops by Starlight offers an illuminated woodland trail.

Fife based Advantage PR has been appointed to handle promotion of the annual ‘Snowdrops by Starlight’ event at Cambo Estate in Kingsbarns, St Andrews, running from 13-17 Feb 2013.

The event, now in its fourth year, offers an interactive, illuminated woodland walking trail which, this year, thanks to additional funding from Fife Environmental Trust and LEADER, is also accessible to wheelchair users.

The brainchild of estate owner Lady Catherine Erskine, Snowdrops by Starlight has grown year on year in terms of visitors. This year, for the first time, a professional box office for the event is being run by The Brye Theatre in St Andrews. The event itself is being staged by Aberdeen based GM Events.

GM events director Gerry Muldoon said: “With Advantage already looking after PR requirements for Cambo Estate’s holiday lettings business , it is the ideal “hands on” agency to handle publicity for this growing event as we look to maximise ticket sales.”

Owned and operated by sole trader Clare Graham, Advantage PR was created nine years ago and lists Muir Homes, the Cocoa Black Chocolate School and Castle Hotel Group among its clients.

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