Luxury spirit brand Chivas Regal has selected San Francisco based Evolution Bureau (EVB) as its global agency for all participation-based social media marketing.
The work for the Scottish whisky brand is the first big win for EVB’s London team, which has been based in the King’s Cross area since April.
Daniel Stein, CEO of EVB, said: “Having a base in London allows us to work on the ground on the Chivas Regal brand, support other global clients and respond to global business opportunities that we don’t necessarily see in San Francisco.”
EVB has previously created award-winning campaigns for Absolut vodka and Jameson Irish Whiskey, two other global brands in Paris-based Pernod Ricard’s portfolio.
Nikki Burgess, Chivas Regal’s global senior marketing manager, said: “Social media allows us to bring our brand values to life and develop a powerful connection with our customers. We are looking forward to working with EVB to deliver creative and impactful content that will add value for both customers and the brand.”
Last year, Chivas Regal sold more than 4.9 million 9L cases of 12, 18 and 25 year old whisky in more than 150 countries across Europe, Asia Pacific and the Americas.