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Capcom launches ‘Shared Nightmare’ Facebook video to promote Resident Evil 6

Videogames developer and publisher Capcom has revealed the latest installment of its digital campaign with an interactive Facebook video, ‘Shared Nightmare’, which has been created to promote the release of Resident Evil 6 to the game’s 3.7 million Facebook fans.

The video, which is housed in a Facebook application, is based around a person’s last moments alive and pulls profile information to allow the user to send Facebook friends a final message mid-video.

Crush, the digital marketing and communications agency, has been responsible for the brand’s social media since November 2011 and delivered the activation as part of its global digital campaign for Resident Evil 6.

The agency has already used Twitter as part of its ‘C-Virus World Map’ campaign and the ‘Last Goodbye’, ‘Last Gift’ and ‘Last Son’ Facebook competitions.

Angelique Schierz-Crusius, head of digital marketing, Capcom commented on the social media campaign: “At Capcom we are always looking for new and exciting ways to connect with our audiences. Capcom and Crush have a great synergy and we hope to have created a digital campaign that grows excitement amongst the core Resident Evil fanbase about the forthcoming title as well as reaching out to and engaging with new audiences.”

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