SMART has ‘fun for two’ with new Weapon7 ad
SMART has launched a new viral video and cinema ad featuring a pair of pro skateboarders performing stunts on the first ever two-man skateboard.
Designed to celebrate the two seats within the SMART car and communicate the brand’s ‘fun for two’ positioning, the short film was created by digital-focused creative agency Weapon7.
In the ad, expert skaters Kilian Martin and Alfredo Urbon tackle the curved urban landscape of Barcelona, attempting stunts that have never been tried before on a two-man skateboard.
Jeremy Garner, executive creative director at Weapon7, said: “We wanted the ad to represent SMART’s ‘for two’ message in a way that had never been done before. By using a pair of pro skaters, the film goes beyond merely highlighting product attributes: it captures the ethos of the SMART brand - individuality, spontaneity and fun.”
Kilian Martin co-designed the special two-man board with director Ben Newman - of Pulse Films - and Weapon7. Kilian has a vast internet following, with YouTube videos typically reaching over 1m views.
The viral launches today (14 September) with a 90 second version airing in UK cinemas from 28 September.
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