Bury Hospice appoints Madhouse Associates to boost fundraising

By Michael Feeley | -

September 14, 2012 | 1 min read

Bury Hospice has appointed marketing agency Madhouse Associates following a four-way pitch.

Jacqui Comber, chief executive at Bury Hospice said: “Madhouse stood out from the other agencies we saw due to their collaborative approach to the brief and the immediate rapport with my internal team.”

Peter Craven, joint managing director of Madhouse Associates, added: “Everyone in the agency is pleased to be working on this account as it’s a project that is close to many of our hearts. Our pitching process in this instance was designed to demonstrate to Jacqui and her team the agency’s way of thinking and how it could help the hospice raise its profile to assist its fundraising efforts.”

The Manchester based agency has been tasked with creating a new brand identity for the hospice and has commenced research that will feed into the strategic process.

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